Students take third in national advertising competition

A team of UW-Madison students took third place in the American Advertising Federation's National Student Advertising Competition June 11 in Orlando, Fla.

The students were recognized for the strategic communications campaign they developed for State Farm Insurance, which provided the case study for this year's contest: create a strategy to get young adults to purchase car and renter's insurance. A group of 21 UW students developed the campaign as part of their senior-level capstone class in the School of Journalism & Mass Communication.

The group took the regional title at a competition in Minneapolis in late April, and a team of presenters competed against 18 other schools last week at the American Advertising Federation's annual conference in Orlando. The federation is the premier professional organization for the advertising and strategic communications industry, and the competition is part of its student outreach programs.

The competing teams represented the top teams from regional districts around the country, says Debra Pierce, faculty associate in the strategic communications area of the journalism school. Some 150 colleges and universities had competed at the regional level.

Chapman University of Orange, Calif., won first place in the national contest, while Texas State University-San Marcos took second place and the University of Nebraska-Lincoln took fourth place.

As part of the insurance case study, the UW students created an integrated communication campaign following four months of qualitative and quantitative research and communications strategy development.

The campaign included a media plan — complete with authentic television, radio, outdoor, print and Internet ads — and a 32-page, full-color casebook that described their recommendations. Their work was showcased in a 20-minute presentation to a panel of State Farm Insurance executives and representatives, as well as an audience of students and advertising professionals from all around the country.

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Category: Social Sciences
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Bless honored with James E. Newcomb Award

Category: Biological & Physical Sciences
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Connor awarded fellowship from national association

Dr. Nadine Connor was recently granted a Fellowship of the American Speech-Language-Hearing Association.

This award recognizes professional or scientific achievement and is given to members who have made outstanding contributions to the professions.

The award is one of the highest honors that ASHA can bestow and is retained for life.  

Connor is an Associate Professor in Communicative Disorders and Surgery-Otolaryngology.

Category: Biological & Physical Sciences
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Geography honors students with awards

The Geography Department honored a number of outstanding students for their achievements this spring:

• Douglas Steeples – Clarence W. Olmstead Award for Excellence of Scholarship in Geography. (Recognizes growth in the Geography major within the Department)
• Kevin McGrath – Clarence W. Olmstead Award for Undergraduate Achievement in Cartography. (Recognizes growth in the Cartography major within the Department)
• ViolaDan Wandersee – Department of Geography GIS Certificate Program Achievement Award. (For outstanding achievement in academics and application by a GIS Certificate Program student)
• Jamie Foster – Clarence W. Olmstead Award for Outstanding Teaching Assistant. (Recognizes an outstanding teaching assistant based on student evaluations and length of service.)
• Jacquelyn Gill – Clarence W. Olmstead Award for Outstanding Publication by a Graduate Student. "Pleistocene Megafaunal Collapse, Novel Plant Communities, and Enhanced Fire Regimes in North America." Recently published in Science.
• Chris Muellerleile – Clarence W. Olmstead Award for Outstanding Grad Presentation at the 2010 Student Symposium. "Derivative Geographies: Chicago, Financial Derivatives and the Commodity Futures Trading Commission."
• Genevieve Schaad – Clarence W. Olmstead Award for Outstanding Undergrad Presentation at the 2010 Student Symposium. "The Geography of my Viola: How to enhance your interests, for Geographers."

Map Awards

• Bricknell MapMichael Bricknell – Barbara Petchenik Memorial Graduate Award in Cartography Design: First Place
• Wang MapPing Wang – Barbara Petchenik Memorial Graduate Award in Cartography Design: Second Place
• Forrest MapMatt Forrest – Barbara Petchenik Memorial Undergraduate Award in Cartography Design: First Place
• Ignatowski MapSimon Ignatowski – Barbara Petchenik Memorial Undergraduate Award in Cartography Design: Second Place
  

Graduate Research Awards

• Travis Tennessen – Whitbeck Graduate Dissertator Award. "Making the New Greenhouse Economy:  Science, Markets & Expertise in Climate Policy"
• Mark Cooper – Whitbeck Graduate Dissertator Award. "Making the New Greenhouse Economy:  Science, Markets & Expertise in Climate Policy"
  

Trewartha Research Grant Awardees:

• Andy Davey  
  
• Cathy Day
• Fei Ma
• Marigold Norman
• Nancy Parker
• Leslie Sinak
• Katie Wirka
• Emily Atkinson
• Leif Brottem
• Amanda Kolpin

For more information see Geography News. 

Category: Biological & Physical Sciences
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Geography undergraduate Miller honored with Leadership Trust Award

Undergraduate geography major Ally Miller has received the Leadership Trust Award through the Letters & Science Honors Program.

The honor also provides funding to be used by the students to help plan, develop, and implement projects designed to improve the UW-Madison, the community, and/or the university student body.

In promoting healthy relationships with food and community, the Slow Food Friends project seeks to meet the needs of four interrelated organizations: Slow Food-UW, the Boys and Girls Club of Dane County, Quaker Housing Inc for senior citizens and people with disabilities, and the South Madison Farmer’s Market. This campus-community partnership provides spaces for intergenerational and cross-cultural interaction while celebrating the many agricultural and environmental initiatives that exist within South Madison.

Category: Biological & Physical Sciences
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Ciucci receives early career award from national association

Assistant Professor Michelle Ciucci (Communicative Disorders) was awarded the "Award for Early Career Contributions to Research" by the American Speech-Language-Hearing Association.

Category: Biological & Physical Sciences
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UW-Madison undergrad one of three to win system Liberal Arts Essay Scholarship Competition

Evan Mast, an undergraduate student studying economics and mathematics, is one of three students in the UW System to win the fifth annual UW System Liberal Arts Essay Scholarship Competition.

Mast is the only student to win from UW-Madison this spring for his essay, The Importance of Cartography.

The College of Letters & Science is proud to see such an great example of a liberal arts student putting into words the value of his degree and area of study.

The essay competition, which was established to support and promote liberal education throughout the state's public university system, invited students to discuss the transformative nature of their educations by focusing on an experience that changed how they viewed themselves and the world.

The competition, which is funded by private funds, is part of the UW System's Liberal Education Initiative, which seeks make the goals and outcomes of liberal arts education accessible and valuable to all UW students, regardless of major or degree program.

Winners will each receive a $2,000 scholarship to help fund the remainder of their undergraduate education.   

The awards were also briefly mentioned in The Capt Times.

Category: College Updates
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